Baldwin Filters

Press & Events

Baldwin Filters Presented Marketing Partners Award

May 22, 2019

Marketing Partners Award

Baldwin Filters, a Parker Hannifin Corporation brand, was presented the Marketing Partners Award from Bestbuy Distributors on April 27, 2019. The company was honored at Bestbuy’s annual AGM awards gala for shareholders and vendors in Mississauga, Ontario, Canada.

The Marketing Partners Award recognizes the business partner who has led with efforts to grow shareholder business through marketing initiatives.

According to Doug Squires, Chairman of the Board and acting President of Bestbuy, the timely and relevance of Baldwin’s first-class marketing support material and new product announcements were a major part of the consideration for the award.

“We strive to provide first-class marketing and customer support to each and every one of our distributors.” said Dave Amato, Director of Marketing at Baldwin Filters. “By providing the tools distributors need to sell, including timely product information, we both benefit.”

Baldwin Filters Participates in Heavy Duty Aftermarket Week

February 12, 2019

HDAW Booth

Baldwin Filters recently attended the 14th annual Heavy Duty Aftermarket Week (HDAW) in Las Vegas. HDAW brings distributors and suppliers from eight countries together for the largest North American meeting in the heavy-duty aftermarket.

“With over 20 one-on-one meetings, this forum gives us a unique opportunity to visit with key customers about their businesses and how we can continue to support their growth,” said Dave Amato, Director of Marketing at Baldwin Filters. “Baldwin Filters was represented by our Field and National Accounts Sales Management teams, as well as members of our Division Management Team. We appreciate the chance to understand what’s going on in the industry from our distributors’ viewpoint.”

“Getting to meet distributors one-on-one at this event allows us to keep renewing the dialog about our product lines and our customers’ needs. The energy at HDAW spurs innovative collaboration,” said Denis Williams, General Manager, Parker Hannifin Engine Mobile Aftermarket Division.

Baldwin Filters also participated in the HDAW Pinewood Challenge for the first time. Two entries designed by participants in Baldwin Filters’ Engineering Internship Program were entered in the race.

“Our internship program offers participants experience in air and liquid product engineering, manufacturing engineering, and research and development,” said Steve Zimmerman, Division Engineering & Product Management Manager, Parker Hannifin Engine Mobile Aftermarket Division. “Through designing and building the race entries, our interns were able to further develop their knowledge about engineering and project management.”

Challenge entries were not only judged on speed, but also on creative design. Baldwin Filters received first place for Concours D’Elegance (best designed and best looking truck) at the challenge.


January 30, 2019

It was announced today that Baldwin Filters will be the official filter of John Force Racing beginning in the 2019 NHRA Mello Yello Drag Racing season. Since 1936, Baldwin has been a leader in the heavy-duty mobile filtration industry. Baldwin’s commitment is to provide customers with high-performing, quality products and industry leading customer service.

“It’s always exciting when we get to bring on a new sponsor who is at the top of their industry,” said John Force, CEO and owner of John Force Racing and driver of the PEAK Coolant and Motor Oil Chevy Camaro. “Baldwin is all about creating the best product and they are constantly looking for new ways to improve. We can relate and we’re happy to have another partner with that mindset join our racing family.”

“We are excited to have the opportunity to partner with John Force Racing, who embodies the same principles of hard work, dedication and innovation, that have guided Baldwin Filters for over 80-plus years,” said Dave Amato, Director of Marketing at Baldwin Filters. “Baldwin was founded by J.A. Baldwin who like John Force, had a vision and forged his own path. A supportive family, strong work ethic and dedication to being the best helped earn each a position at the top of their fields,” continued Amato.

“This partnership aligns perfectly with the values and virtues of the Parker Win Strategy, represented by a winning culture and passionate people,” said Denis Williams, General Manager, Parker Engine Mobile Aftermarket Division.

Baldwin’s logo will be featured on each of the John Force Racing hot rods beginning at the 2019 season-opening Lucas Oil NHRA Winternationals at Auto Club Raceway at Pomona in Pomona, Calif., February 7-9.